When you are seeking out an internet marketing partner, look for an agency that has won special SEO awards, been recognized for significant work on a national level, or even honored for making contributions to their community. Awards and achievements are often granted to companies that have a long history of exceptional work, and they can be a sign of the kind of quality you will receive when working with this partner.
Companies with Awards
Reputable SEO companies will be happy to talk to you about their achievements. You will probably find an awards page on their website, or a detailed list of their accomplishments. They will also be able to tell you about the achievements of their clients thanks to the work they have done — for example, if a client received an award for website design, or if they had a piece of content placed on a national news site.
Companies without Awards
Companies without awards, achievements, or certifications aren’t necessarily less trustworthy. It could simply mean that they are still new. However, you should be able to ask them about the accomplishments they have made so far, even if they didn’t result in awards. Local SEO companies may have contributed to their communities in a significant way, or may have helped a local client start a business and make a profit.
Companies without awards for their SEO work should still have a lot to talk about, and they won’t be shy when it comes to sharing their accomplishments with you. If there is any hesitation, or if they don’t have any great client work to speak of, be wary. You should seek out a company that is proud of their work, whether or not they have received an award for it.
SEO awards and achievements indicate a professional, experienced company, but they aren’t the only thing you should consider. Choose your new marketing partner based on the factors that are most important to you, not whether or not they have trophies and cases full of ribbons.